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Reverse Engineering Time
The origins of my current venture followed what was supposed to be, but not what I had planned. When an entrepreneur fails to drive a start-up to success, it becomes personal. Especially if said entrepreneur ties their identity to being an entrepreneur. Entrepreneurship is what you do, not who you are. That separation is essential.… Read more
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A dissonance of our(selves)
There is darkness in growth; as depicted in Black Swan (2010). The shadow aspect of ourselves does exist, and it lies dormant until we acknowledge its existence. I immersed myself in the spiritual world commonly associated with New Age practices. I explored ideas about energy, manifestation, and the possibility of consciously shaping my reality. This… Read more
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I developed Sapii AI for humanity.
Today’s post will be a vulnerable and an uncomfortable one to hear if your needs weren’t met in your developmental years. As adults, we carry wounds that started long ago, in a time where you were learning how relationships worked. The example of a template of your relationships throughout your life came from the example… Read more
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Le Parigi du Argentine
Walking amidst the crisp cold air, a tempo of a quarter of a mile stride met the winter warmth. It was the peak of winter, in the Southern hemisphere, far away from home — Miami. The 1900’s street posts a la Mary Poppins flanked the French doors and architecture a la Evita Perón- the First… Read more
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Yyellow
The design of this blog is intentional; as most of our choices can be. I’ve often said: “life is meaningless, we give meaning to it.” I’ve been in a land far from home for shy of two years. I’ve been fortunate to be immersed in a city that sings the influence of Europe, mixed with… Read more
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Why Old Souls Defy Systems
Toddlers have a stage at around the age of 2 that is the “why” which is when they begin curiosity of the world around them. What is this external world I now live in? Yet consider how a toddler in Japan may be different than a toddler in Peru. Or a toddler in India may… Read more
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The Founder & The Politician
There are certain people we meet only once and remember forever. And then there are the people we meet several times, briefly, almost accidentally, whose presence seems to disappear into the background of our lives—until later, we realize they left something behind. I met him on a stage in Buenos Aires. He was the kind… Read more
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Protected: Between the Chandelier and the Machine
There is no excerpt because this is a protected post. Read more
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Vulnerability is not a weakness; it’s your greatest strength
Living overseas was not part of the plan, but destiny had other plans. I landed in Buenos Aires in December 2024, to have a break from the external world, the non-stop work in the startup world in tech, from the pressure to be on camera, when behind the scenes, I was holding an armor together… Read more
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Love Your Wrinkles, Love Your Cellulite
I decided to start this personal blog as a courageous act to pull back the curtain and show the human behind the tech entrepreneur in AI. The vulnerability we share is the biggest gift to humanity. It is how we become aware that we share more similarities than differences. Most importantly, when men and women… Read more
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Letter to Myself as a Child, Teenager, and Young Adult
By Stephanie Soetendal, Age 33 Team members in our AI Stealth Start-up wrote “A Letter to Your 15 Year-old Self.” Inspired by their courage and raw vulnerability, I embarked to write upon my own letter to my younger self. 🌷 It’s been a while, crocodile! Alas, I am a Florida girl. I grew up in… Read more
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The Press Formula
I’ll be humble enough to admit that I’ve been blessed with the privilege to be on stage at global conferences, tech giants, and prestigious universities such as MIT. As a freshman at New York University, over a decade before stepping onto global stages, I discovered Plato’s Symposium through the pursuit of a humanities degree. Two… Read more
